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Brass Tacks Coffee Company of Green Cove Springs Expands

Brass Tacks Coffee Company of Green Cove Springs Expands

Jacksonville Business Journal - April 27, 2018 - by Dahlia Ghabour - Full Article Here

When Steven Kelley was a student at the University of North Florida, he would frequent a coffee shop in Southside called Badass Coffee. Now the owner of Brass Tacks Coffee in Green Cove Springs, Kelley is bringing his business to Jacksonville in the exact location of the coffee shop he used to love.

Brass Tacks Coffee celebrated its grand opening on April 27 from 4 p.m. to 8 p.m. with vendors, giveaways and a latte art competition at 7 pm. The 1,100-square-foot coffee shop at 4352 Southside Blvd. has nine staff members, about 48 seats and a drive-thru. The shop will serve coffee, tea, wine and local beers on tap.

"We're trying to be a really approachable, fun brand to connect with people and with the lifestyle," Kelley said. "It's not just good coffee. We have an active brand, super transparent with our processes and super approachable."

Kelley said he saw the Southside area as a "bit of a coffee desert" with the closest specialty coffee to being the Bold Bean location in San Marco. He hopes that Brass Tacks will fill a niche need.

Kelley founded the Green Cove Springs location in 2012, and the company originally began roasting to give themselves more room in the margins.

"We have a fantastic espresso machine, handmade in the Netherlands, called a Kees Van Der Westen Mirage," Kelley said. "There's only one other in the state of Florida. It's really unique, looks like a hotrod of sorts. We're always trying to do things differently to carve a place in the market."

Kelley said he was good friends with Bold Bean co-owner Zack Burnett and other specialty coffee roasters in Jacksonville. He said that he wanted to see the supportive relationships continue, because the "coffee market still has so much potential here in Jacksonville."

The new Brass Tacks location is a slimmed down, more distilled version of the original – one that Kelley hopes to expand in Jacksonville.

"Our style is places that wouldn't have coffee shops, or places that didn't work in the past," Kelley said. "The last place you'd think of is where you'll find us."

 

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The Clay Florida Economic Development Corporation provides concierge service for companies who want to re-invest in expansion in the county or relocate their companies to the region.

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